{"id":374875,"date":"2024-12-23T12:11:58","date_gmt":"2024-12-23T11:11:58","guid":{"rendered":"https:\/\/www.sideaita.it\/?p=374875"},"modified":"2025-12-19T10:48:12","modified_gmt":"2025-12-19T09:48:12","slug":"interview-with-andrea-mazzoni-the-agreement-with-strongfirst-goes-beyond-purely-commercial-aspects","status":"publish","type":"post","link":"https:\/\/www.sideaita.it\/en\/2024\/12\/23\/intervista-ad-andrea-mazzoni-lintesa-con-strongfirst-va-oltre-gli-aspetti-puramente-commerciali\/","title":{"rendered":"Interview with Andrea Mazzoni - the agreement with StrongFirst\u00ae goes beyond purely commercial aspects"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: 100%;\">From 2025, Sidea will become the official European distributor of StrongFirst\u00ae kettlebells.\u00a0<\/span><em>To celebrate the beginning of this collaboration, we will participate as a technical sponsor in the StrongFirst OPEN DAY Workshop, an unmissable event to get in touch with the world of physical preparation through strength training and the study of athletic movement, which will be held on<br \/>\n2 February in Cesena.<\/em><\/p>\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/www.nextlevelstrength.it\/eventi-strongfirst-elenco-generale\/eventi-strongfirst-workshop-2\/\">REGISTER<\/a> <\/strong>and read the article, we look forward to an excellent training experience together.<br \/>\n<span style=\"font-size: 120%;\"><a href=\"https:\/\/www.sideaita.it\/en\/fitness-equipment\/2208-1-2248-1-strongfirst-kettlebell\/\"><strong>CLICK HERE TO BUY 2208\/1-2248\/1 KETTLEBELL STRONGFIRST\u00a0 \u00a0<\/strong><\/a><\/span><\/em><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 115%;\"><em><strong>Q: Andrea, from the second half of 2025, Sidea will be the official European distributor of StrongFirst\u00ae kettlebells. What led to this choice?<\/strong><\/em><\/span><\/p>\n<p>The StrongFirst\u00ae kettlebell certification is undoubtedly the most exclusive and prestigious in the industry, and kettlebells bearing this label have become an icon of kettlebell training worldwide. In addition, the StrongFirst\u00ae training school has a truly global presence, with a strong presence in Europe, America and, more recently, Asia.<\/p>\n<p>For some years now, Sidea has been pursuing an important internationalisation process, and this collaboration fits perfectly into this strategy, representing a natural step to strengthen our presence in international markets.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_712731760\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom.jpg\" class=\"attachment-original size-original\" alt=\"andrea e fabio in showroom\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom.jpg 1920w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom-711x400.jpg 711w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom-1400x788.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom-768x432.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom-1536x864.jpg 1536w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/andrea-e-fabio-in-showroom-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_712731760 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-size: 115%;\"><strong>Q: Does the arrangement with StrongFirst\u00ae go beyond purely commercial aspects?<\/strong><\/span><\/em><\/p>\n<p>Absolutely. For more than twenty years, we have supported sports training, physical preparation, and wellness, collaborating with the best professionals in the field. StrongFirst\u00ae is recognised as the most prestigious \"school of strength\" internationally, and this collaboration stems from sharing a fundamental principle: strength training is the basis of all athletic abilities, including psycho-physical well-being.<\/p>\n<p>Back in 2010, at the \"Wellcome Fitness\" Convention organised by FIF\u00ae (Italian Fitness Federation), we supported a pioneering seminar on kettlebells and functional training, providing the necessary equipment. At that time StrongFirst\u00ae did not yet exist, but the seminar was held by Pavel Tsatsouline, founder of StrongFirst\u00ae, and Fabio Zonin, today the company's operations manager.<\/p>\n<p>Our leadership is largely based on research and development activities, which are closely linked to continuous interaction with customers, coaches and trainers. It is this synergy that makes our constant improvement possible.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_32803862\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010.jpg\" class=\"attachment-original size-original\" alt=\"Grosseto 2010\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010.jpg 1920w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010-711x400.jpg 711w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010-1400x788.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010-768x432.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010-1536x864.jpg 1536w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Grosseto-2010-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_32803862 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 110%;\"><em>Q: 'Low tech\/high concept' is one of the many guiding phrases of the StrongFirst\u00ae method. Is it also representative for Sidea?\u00a0 <\/em><\/span><\/strong><\/p>\n<p>Yes, the phrase indicates an approach in which simple or low-complex technologies are used (low tech), but with creative, high-concept ideas (high concept). In essence, it is about focusing on awareness in the use of a piece of exercise equipment, rather than its technological complexity. This principle also guides our design, where technological simplicity is designed to enhance the centrality of the human being, promoting greater awareness of physical movements. For us, the gymnastic equipment is an accessory: a complementary tool that, through overloads and even destabilising solutions, strengthens the human organism, which remains the true protagonist and the central point in the sporting sphere.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1626239684\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1.jpg\" class=\"attachment-original size-original\" alt=\"Fabio in azione 2\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1.jpg 1920w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1-711x400.jpg 711w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1-1400x788.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1-768x432.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1-1536x864.jpg 1536w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Fabio-in-azione-2-1-700x394.jpg 700w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1626239684 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 115%;\"><strong><em>Q: Does this concept also relate to the idea of sport as digital detox?<\/em><\/strong><\/span><\/p>\n<p>Absolutely. The increasing technologisation of sport and everyday life has led many people to seek more authentic and 'disconnected' experiences, especially when it comes to physical activity. The idea of sport as digital detox represents the need for a return to genuine, unmediated physical activity, where the focus is on the present and the real experience. The concept of 'GYM as DIGITAL DETOX' describes a space where the individual can devote himself completely to his mental and physical well-being, without distractions. It is a slogan that we appreciate, not in an absolute sense, but for its value in promoting an approach to well-being, or rather, wellness, to use the specific language of the sector.<\/p>\n<p><em><span style=\"font-size: 110%;\"><strong>D: <\/strong><\/span><strong><span style=\"font-size: 110%;\">Sidea will be the technical sponsor of the StrongFirst OPEN DAY on 2 February in Cesena; a free event aimed precisely at those who wish to get in touch with this type of training?<\/span> <\/strong><\/em><\/p>\n<p>The OPEN DAY is open to everyone. Coaches will be able to gather technical insights to be further developed later in specialised training courses, while non-experts will have the opportunity to get in touch with the world of physical training through strength training and knowledge of basic motor patterns.<\/p>\n<p>For Sidea, 2025 will be the beginning of an outreach aimed at beginners, with the goal of promoting an approach to wellness as an answer to the metabolic problems of the modern world; overeating, sugar abuse, sedentariness and loss of the natural and fundamental movements of the human body.<\/p>\n<p>Digitalisation and increasing connectivity, up to the increasingly pervasive use of artificial intelligence, represent the height of sedentariness, not only physical but also intellectual. This condition generates social and motor inactivity, and it is precisely the fight against these forms of passivity that defines Sidea's mission: to put the individual back at the centre, through conscious movement, sport and nature.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_677611938\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"750\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Group.jpg\" class=\"attachment-original size-original\" alt=\"Group\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Group.jpg 2400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Group-800x250.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Group-1400x438.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2024\/12\/Group-768x240.jpg 768w, 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src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"2187 Adjustable Kettlebell\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-12x12.jpg 12w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2026\/01\/sidea-2187-adjustable-kettlebell-1-100x100.jpg 100w, 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class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2208-1-2248-1-strongfirst-kettlebell\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-2.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell\" aria-hidden=\"true\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/01\/kettlebell-strongfirst-fabio-in-azione.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"375795\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tKettlebell Strong Competition &amp; vinyl\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2208-1-2248-1-strongfirst-kettlebell\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"ywcrbp_regular_price\"> <span class=\"woocommerce-Price-amount amount\"><bdi>42,70<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\"><bdi>256,20<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\" data-no-translation=\"\" data-trp-gettext=\"\">Fascia di prezzo: da 42,70&euro; a 256,20&euro;<\/span><\/span> <small class=\"woocommerce-price-suffix\">FEES and TAXES NOT INCLUDED<\/small><\/span>\n<\/div><div class=\"add-to-cart-button\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2208-1-2248-1-strongfirst-kettlebell\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_375795\" data-quantity=\"1\" class=\"primary is-small mb-0 button product_type_variable add_to_cart_button is-underline\" data-product_id=\"375795\" data-product_sku=\"strongfirst kettlebell\" aria-label=\"Seleziona le opzioni per \u201c2208\/1- 2248\/1 StrongFirst\u00ae Kettlebell\u201d\" rel=\"nofollow\" data-no-translation=\"\" data-trp-gettext=\"\" data-no-translation-aria-label=\"\">Scegli<\/a><\/div>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_375795\" class=\"screen-reader-text\">\n\t\tQuesto prodotto ha pi\u00f9 varianti. Le opzioni possono essere scelte nella pagina del prodotto\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:375795,&quot;item_id&quot;:375795,&quot;item_name&quot;:&quot;2208\\\/1- 2248\\\/1 StrongFirst\\u00ae Kettlebell&quot;,&quot;sku&quot;:&quot;strongfirst kettlebell&quot;,&quot;price&quot;:42.7,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Kettlebell Strong Competition &amp; vinyl&quot;,&quot;id&quot;:375795,&quot;item_brand&quot;:&quot;&quot;,&quot;productlink&quot;:&quot;https:\\\/\\\/www.sideaita.it\\\/en\\\/attrezzatura-fitness\\\/2208-1-2248-1-strongfirst-kettlebell\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:2,&quot;product_type&quot;:&quot;variable&quot;}\"><\/span>\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-938 status-publish last instock product_cat-attrezzi-functional-training-palestre-professionisti-fitness product_cat-group-activity product_cat-kettlebell-strong-kettlebell-competition-kettlebell-vinyl product_cat-products-code-order product_cat-attrezzi-strong-fitness-training product_tag-functional-training product_tag-kettlebell has-post-thumbnail taxable shipping-taxable purchasable product-type-variable has-default-attributes\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2206-2292-iron-black-kettlebell\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"2206-2292 Iron Black Kettlebell\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-280x280.jpg 280w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-600x600.jpg 600w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-800-510x510.jpg 510w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2206-2292 Iron Black Kettlebell\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-2292-Iron-Black-Kettlebell-Sidea-1-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"2206-2292 Iron Black Kettlebell\" aria-hidden=\"true\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-2292-Iron-Black-Kettlebell-Sidea-1-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-2292-Iron-Black-Kettlebell-Sidea-1-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-2292-Iron-Black-Kettlebell-Sidea-1-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2206-2292-Iron-Black-Kettlebell-Sidea-1.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2206-2292 Iron Black Kettlebell\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"938\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tFunctional Training\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2206-2292-iron-black-kettlebell\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">2206-2292 Iron Black Kettlebell<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"ywcrbp_regular_price\"> <span class=\"woocommerce-Price-amount amount\"><bdi>30,50<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\"><bdi>358,38<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\" data-no-translation=\"\" data-trp-gettext=\"\">Fascia di prezzo: da 30,50&euro; a 358,38&euro;<\/span><\/span> <small class=\"woocommerce-price-suffix\">FEES and TAXES NOT INCLUDED<\/small><\/span>\n<\/div><div class=\"add-to-cart-button\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2206-2292-iron-black-kettlebell\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_938\" data-quantity=\"1\" class=\"primary is-small mb-0 button product_type_variable add_to_cart_button is-underline\" data-product_id=\"938\" data-product_sku=\"KETTIRON\" aria-label=\"Seleziona le opzioni per \u201c2206-2292 Iron Black Kettlebell\u201d\" rel=\"nofollow\" data-no-translation=\"\" data-trp-gettext=\"\" data-no-translation-aria-label=\"\">Scegli<\/a><\/div>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_938\" class=\"screen-reader-text\">\n\t\tQuesto prodotto ha pi\u00f9 varianti. Le opzioni possono essere scelte nella pagina del prodotto\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:938,&quot;item_id&quot;:938,&quot;item_name&quot;:&quot;2206-2292 Iron Black Kettlebell&quot;,&quot;sku&quot;:&quot;KETTIRON&quot;,&quot;price&quot;:30.5,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Kettlebell Strong Competition &amp; vinyl&quot;,&quot;id&quot;:938,&quot;item_brand&quot;:&quot;&quot;,&quot;productlink&quot;:&quot;https:\\\/\\\/www.sideaita.it\\\/en\\\/attrezzatura-fitness\\\/2206-2292-iron-black-kettlebell\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:3,&quot;product_type&quot;:&quot;variable&quot;}\"><\/span>\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-929 status-publish first instock product_cat-attrezzi-functional-training-palestre-professionisti-fitness product_cat-group-activity product_cat-kettlebell-strong-kettlebell-competition-kettlebell-vinyl product_cat-products-code-order product_cat-attrezzi-strong-fitness-training product_tag-kettlebell has-post-thumbnail taxable shipping-taxable purchasable product-type-variable has-default-attributes\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2189-2201-competition-kettlebell-dimensioni-standard\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"2189-2201 Competition Kettlebell\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2022\/05\/2189-2201-kettlebell-competition.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2189-2201 Competition Kettlebell\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"2189-2201 Competition Kettlebell\" aria-hidden=\"true\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2189-2201-kettlebell-competition-8_.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2189-2201 Competition Kettlebell\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"929\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tFunctional Training\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2189-2201-competition-kettlebell-dimensioni-standard\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">2189-2201 Competition Kettlebell<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"ywcrbp_regular_price\"> <span class=\"woocommerce-Price-amount amount\"><bdi>61,00<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\"><bdi>385,83<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\" data-no-translation=\"\" data-trp-gettext=\"\">Fascia di prezzo: da 61,00&euro; a 385,83&euro;<\/span><\/span> <small class=\"woocommerce-price-suffix\">FEES and TAXES NOT INCLUDED<\/small><\/span>\n<\/div><div class=\"add-to-cart-button\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2189-2201-competition-kettlebell-dimensioni-standard\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_929\" data-quantity=\"1\" class=\"primary is-small mb-0 button product_type_variable add_to_cart_button is-underline\" data-product_id=\"929\" data-product_sku=\"KETTCOMP\" aria-label=\"Seleziona le opzioni per \u201c2189-2201 Competition Kettlebell\u201d\" rel=\"nofollow\" data-no-translation=\"\" data-trp-gettext=\"\" data-no-translation-aria-label=\"\">Scegli<\/a><\/div>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_929\" class=\"screen-reader-text\">\n\t\tQuesto prodotto ha pi\u00f9 varianti. Le opzioni possono essere scelte nella pagina del prodotto\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"gtm4wp_productdata\" style=\"display:none; visibility:hidden;\" data-gtm4wp_product_data=\"{&quot;internal_id&quot;:929,&quot;item_id&quot;:929,&quot;item_name&quot;:&quot;2189-2201 Competition Kettlebell&quot;,&quot;sku&quot;:&quot;KETTCOMP&quot;,&quot;price&quot;:61,&quot;stocklevel&quot;:null,&quot;stockstatus&quot;:&quot;instock&quot;,&quot;google_business_vertical&quot;:&quot;retail&quot;,&quot;item_category&quot;:&quot;Kettlebell Strong Competition &amp; vinyl&quot;,&quot;id&quot;:929,&quot;item_brand&quot;:&quot;&quot;,&quot;productlink&quot;:&quot;https:\\\/\\\/www.sideaita.it\\\/en\\\/attrezzatura-fitness\\\/2189-2201-competition-kettlebell-dimensioni-standard\\\/&quot;,&quot;item_list_name&quot;:&quot;General Product List&quot;,&quot;index&quot;:4,&quot;product_type&quot;:&quot;variable&quot;}\"><\/span>\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-916 status-publish instock product_cat-attrezzi-functional-training-palestre-professionisti-fitness product_cat-group-activity product_cat-homegym product_cat-kettlebell-strong-kettlebell-competition-kettlebell-vinyl product_cat-products-code-order product_tag-kettlebell has-post-thumbnail taxable shipping-taxable purchasable product-type-variable has-default-attributes\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box\">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2169-2181-vinyl-vinile-kettlebell\/\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-300x300.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"2169-2181 Vinyl Kettlebell\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-12x12.jpg 12w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-foto-prodotto-piu-compatta.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2169-2181 Vinyl Kettlebell\" \/><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-300x300.jpg\" class=\"show-on-hover absolute fill hide-for-small back-image\" alt=\"2169-2181 Vinyl Kettlebell\" aria-hidden=\"true\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-300x300.jpg 300w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-400x400.jpg 400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-800x800.jpg 800w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-768x768.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-12x12.jpg 12w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-700x700.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12-100x100.jpg 100w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2018\/07\/2169-2181-Vinyl-Kettlebell-25-09-04-Martina-12.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" title=\"2169-2181 Vinyl Kettlebell\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"916\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tFunctional Training\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2169-2181-vinyl-vinile-kettlebell\/\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">2169-2181 Vinyl Kettlebell<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"ywcrbp_regular_price\"> <span class=\"woocommerce-Price-amount amount\"><bdi>12,20<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\"><bdi>99,13<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\" data-no-translation=\"\" data-trp-gettext=\"\">Fascia di prezzo: da 12,20&euro; a 99,13&euro;<\/span><\/span> <small class=\"woocommerce-price-suffix\">FEES and TAXES NOT INCLUDED<\/small><\/span>\n<\/div><div class=\"add-to-cart-button\"><a href=\"https:\/\/www.sideaita.it\/en\/attrezzatura-fitness\/2169-2181-vinyl-vinile-kettlebell\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_916\" data-quantity=\"1\" class=\"primary is-small mb-0 button product_type_variable add_to_cart_button is-underline\" data-product_id=\"916\" data-product_sku=\"KETTVIN\" aria-label=\"Seleziona le opzioni per \u201c2169-2181 Vinyl Kettlebell\u201d\" rel=\"nofollow\" data-no-translation=\"\" data-trp-gettext=\"\" data-no-translation-aria-label=\"\">Scegli<\/a><\/div>\t<span 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[&#8230;]\n","protected":false},"author":3,"featured_media":374882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"class_list":["post-374875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-functional-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intervista ad Andrea Mazzoni - l\u2019intesa con StrongFirst\u00ae va oltre gli aspetti puramente commerciali - Sidea | Attrezzatura Fitness Professionale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sideaita.it\/en\/2024\/12\/23\/interview-with-andrea-mazzoni-the-agreement-with-strongfirst-goes-beyond-purely-commercial-aspects\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervista ad Andrea Mazzoni - l\u2019intesa con StrongFirst\u00ae va oltre gli aspetti puramente commerciali\" \/>\n<meta property=\"og:description\" content=\"Dal 2025, Sidea diventer\u00e0 il distributore ufficiale europeo delle Kettlebell StrongFirst\u00ae.\u00a0Per celebrare l&#8217;inizio di questa collaborazione, parteciperemo come sponsor tecnico al StrongFirst OPEN DAY Workshop un evento imperdibile per entrare in contatto col mondo della preparazione fisica attraverso l\u2019allenamento della forza e lo studio del movimento atletico, che si terr\u00e0 il 2 febbraio a Cesena. 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