{"id":440940,"date":"2025-08-19T16:50:34","date_gmt":"2025-08-19T14:50:34","guid":{"rendered":"https:\/\/www.sideaita.it\/?p=440940"},"modified":"2025-08-19T18:49:32","modified_gmt":"2025-08-19T16:49:32","slug":"luxiaojun-and-sidea-partnership-the-european-leader-in-functional-and-weight-training-equipment-interview-with-limin-zhou-ceo-of-luxiaojun-europe","status":"publish","type":"post","link":"https:\/\/www.sideaita.it\/en\/2025\/08\/19\/partnership-luxiaojun-e-sidea-leader-europeo-nelle-attrezzature-per-allenamento-funzionale-e-pesistica-intervista-a-limin-zhou-ceo-di-luxiaojun-europe\/","title":{"rendered":"LUXIAOJUN and Sidea Partnership - European Leader in Functional Training and Weight Training Equipment - Interview with Limin Zhou CEO of LUXIAOJUN EUROPE"},"content":{"rendered":"<p>In the panorama of technical footwear for Olympic weightlifting, LUXIAOJUN is rapidly establishing itself as one of the most interesting emerging brands. Prompted in part by the growing demand from athletes, Sidea has chosen to distribute these highly specialised shoes, born from the direct experience of legendary Olympic champion Lu Xiaojun.<\/p>\n<p>We then interviewed Limin Zhou, CEO of LUXIAOJUN EUROPE, to learn more about the brand philosophy, the technology behind the products and the prospects for growth in the European and international markets.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1178301557\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-1400x788.jpg\" class=\"attachment-large size-large\" alt=\"luxiaojun sollevatore cinese, vincitore della medaglia d&#039;oro a Londra 2012, d&#039;argento a Rio de Janeiro 2016 e nuovamente d&#039;oro a Tokyo 2020\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-1400x788.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-711x400.jpg 711w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-768x432.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-1536x864.jpg 1536w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-18x10.jpg 18w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020-700x394.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/luxiaojun-sollevatore-cinese-vincitore-della-medaglia-doro-a-Londra-2012-dargento-a-Rio-de-Janeiro-2016-e-nuovamente-doro-a-Tokyo-2020.jpg 1920w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1178301557 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-small row-full-width\"  id=\"row-1014131784\">\n\n\t<div id=\"col-915555322\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3695103204\" class=\"text\">\n\t\t\n<h3><em><strong>Q: Good morning Limin. What are the origins of the LUXIAOJUN brand?<\/strong><\/em><\/h3>\n<p><strong>R:<\/strong> The LUXIAOJUN brand was founded in 2017 by Lu Xiaojun, a very famous Chinese lifter, three-time Olympic champion and five-time world champion. His career began when he was only 14 years old, when he was noticed for his explosiveness in running and steered towards weightlifting. After more than a decade at the top internationally, Lu decided to put his experience at the service of athletes, creating a line of footwear and technical apparel specifically designed for the needs of weightlifting.<br \/>\nLUXIAOJUN products were tested by him personally for more than two years prior to their official launch to ensure maximum stability, support and durability.<\/p>\n<h3><em><strong>Q: What are the special technical features of LUXIAOJUN Weightlifting Shoes?<\/strong><\/em><\/h3>\n<p><strong>R:<\/strong> Our weightlifting shoes are characterised by an extremely solid construction and a rigid heel of approximately 22 mm, designed to offer maximum support during pushing. LUXIAOJUN Weightlifting Shoes are designed for demanding athletes, who are looking for high performance and absolute stability on the platform.<\/p>\n<h3><em><strong>Q: What do you think is the brand positioning in the market?<\/strong><\/em><\/h3>\n<p><strong>R:<\/strong> I would say that LUXIAOJUN is an emerging but already well-known brand, so much so that it is considered a benchmark in the specialist communities. We do not yet have the widespread distribution of historical brands like Nike or Adidas, but we are very popular in Asia and are growing rapidly in Europe and North America.<br \/>\nLu Xiaojun's notoriety offers great authority, especially among competitive players and in social communities. Our positioning is premium, with medium-high prices consistent with the quality and specialisation of the product.<br \/>\n\t\t\n<style>\n#text-3695103204 {\n  line-height: 1.9;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-721407399\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1026382512\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-640x800.jpg\" class=\"attachment-large size-large\" alt=\"Limin Zhou, CEO di LUXIAOJUN EUROPE ed Andrea Mazzoni CEO di SIDEA \u2013 Leader Europeo nelle Attrezzature per Allenamento Funzionale e Pesistica\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-640x800.jpg 640w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-320x400.jpg 320w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-768x960.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-1228x1536.jpg 1228w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-10x12.jpg 10w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica-700x875.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Limin-Zhou-CEO-di-LUXIAOJUN-EUROPE-ed-Andrea-Mazzoni-CEO-di-SIDEA-\u2013-Leader-Europeo-nelle-Attrezzature-per-Allenamento-Funzionale-e-Pesistica.jpg 1302w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1026382512 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1014131784 > .col > .col-inner {\n  padding: 50px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<h3><em><strong>Q: As part of your commercial expansion, you are forging partnerships with major global players in the industry. Among these is the partnership with Sidea. But there is also another partnership that is particularly significant for you: the one with CrossFit\u00ae.<\/strong><\/em><\/h3>\n<p><strong>R:<\/strong> That's right. In 2025, LUXIAOJUN was named the official supplier of weightlifting shoes for the CrossFit\u00ae Games, an important milestone that led us to design the Training Shoes 1.0 precisely to meet the needs of the hybrid training typical of CrossFit\u00ae: strength, conditioning, mobility and stability.<br \/>\nOur shoes are designed for performance and well-being through sporting action, understood as natural movement in space, free and functional. The Training Shoes 1.0, inspired by the concept of barefoot shoes with ample toe room and zero drop, are ideal not only for training but also for everyday use, promoting comfort and well-being in every context.<\/p>\n<h3><em><strong>Q: Back to the collaboration with Sidea?<\/strong><\/em><\/h3>\n<p><strong>R: <\/strong>The partnership with Sidea stems from the desire to collaborate with leading players in the fitness industry. Sidea is a leader in Italy and one of the main players in Europe in the production of functional training, strength &amp; conditioning and weight training equipment. The catalogue includes barbells, bumper discs, modular racks, All-In-One Racks and the renowned Outrace line, considered a premium reference point for furnishing and equipping fitness centres.<\/p>\n<p>I met Sidea at the FIBO in Cologne, where it exhibited with a large space conceived as a real gym, animated by dozens of athletes, fully conveying the company's philosophy: to combine innovation, design and construction quality, to offer professional equipment that improves performance and well-being. It is the same vision that guides LUXIAOJUN: to develop technical and specialised products, the fruit of high-level competitive experience, to guarantee effective, natural and high-performance training.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1254533946\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-1400x788.jpg\" class=\"attachment-large size-large\" alt=\"stand fibo 2025 sidea fitness\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-1400x788.jpg 1400w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-711x400.jpg 711w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-768x432.jpg 768w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-1536x864.jpg 1536w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness-700x394.jpg 700w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/05\/stand-fibo-2025-sidea-fitness.jpg 1920w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1254533946 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-769354601\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-769354601 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_393140422\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" data-no-translation=\"\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"57\" src=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Luxiaojun.png\" class=\"attachment-large size-large\" alt=\"Luxiaojun\" srcset=\"https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Luxiaojun.png 318w, https:\/\/www.sideaita.it\/wp-content\/uploads\/2025\/08\/Luxiaojun-18x3.png 18w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" data-no-translation=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_393140422 {\n  width: 16%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section\" id=\"section_166311200\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\t<div class=\"ux-shape-divider ux-shape-divider--top ux-shape-divider--style-waves-opacity\">\n\t\t<svg viewbox=\"0 0 1000 300\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n    <path class=\"ux-shape-fill\" d=\"M0 300L-1 69.71C216 57 299.47 198.86 403 226C506 253 577 196 660 197C740 198 790.09 234.07 874 267C935.23 291 982 282.61 1000 277.61V300H0Z\"\/>\n    <path class=\"ux-shape-fill\" opacity=\"0.5\" d=\"M1 265.094L0 50.5C217 37.79 300.47 186.36 404 213.5C507 240.5 578 196.5 661 197.5C741 198.5 787.59 239.57 871.5 272.5C932.73 296.5 980.5 284.5 998.5 279.5V298.5L1 265.094Z\"\/>\n    <path class=\"ux-shape-fill\" opacity=\"0.15\" d=\"M0.999878 244.094L-0.00012207 27C217 14.29 300.47 173.86 404 201C507 228 578 196 661 197C741 198 787.59 243.07 871.5 276C932.73 300 980.5 284.5 998.5 279.5V299L0.999878 244.094Z\"\/>\n<\/svg>\n\n\t<\/div>\n\n\t<div class=\"ux-shape-divider ux-shape-divider--bottom ux-shape-divider--style-waves-opacity\">\n\t\t<svg viewbox=\"0 0 1000 300\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveaspectratio=\"none\">\n    <path class=\"ux-shape-fill\" d=\"M0 300L-1 69.71C216 57 299.47 198.86 403 226C506 253 577 196 660 197C740 198 790.09 234.07 874 267C935.23 291 982 282.61 1000 277.61V300H0Z\"\/>\n    <path class=\"ux-shape-fill\" opacity=\"0.5\" d=\"M1 265.094L0 50.5C217 37.79 300.47 186.36 404 213.5C507 240.5 578 196.5 661 197.5C741 198.5 787.59 239.57 871.5 272.5C932.73 296.5 980.5 284.5 998.5 279.5V298.5L1 265.094Z\"\/>\n    <path class=\"ux-shape-fill\" opacity=\"0.15\" d=\"M0.999878 244.094L-0.00012207 27C217 14.29 300.47 173.86 404 201C507 228 578 196 661 197C741 198 787.59 243.07 871.5 276C932.73 300 980.5 284.5 998.5 279.5V299L0.999878 244.094Z\"\/>\n<\/svg>\n\n\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t\n  \n    <div id=\"product-grid-1678779108\" class=\"row  equalize-box large-columns-4 medium-columns-3 small-columns-2 row-small row-full-width has-shadow row-box-shadow-1 row-box-shadow-3-hover row-masonry\" data-packery-options='{\"itemSelector\": \".col\", \"gutter\": 0, \"presentageWidth\" : true}'>\n\n  \n\t     <\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_166311200 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_166311200 .ux-shape-divider--top svg {\n  height: 100px;\n  --divider-top-width: 100%;\n}\n#section_166311200 .ux-shape-divider--top .ux-shape-fill {\n  fill: rgb(215, 215, 215);\n}\n#section_166311200 .ux-shape-divider--bottom svg {\n  height: 100px;\n  --divider-width: 100%;\n}\n#section_166311200 .ux-shape-divider--bottom .ux-shape-fill {\n  fill: rgb(215, 215, 215);\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"<p>Nel panorama delle calzature tecniche per la pesistica olimpica, LUXIAOJUN si sta rapidamente affermando come uno dei marchi emergenti pi\u00f9 interessanti. Spinta anche dalla crescente richiesta da parte degli atleti, Sidea ha scelto di distribuire queste scarpe altamente specialistiche, nate dall\u2019esperienza diretta del leggendario campione olimpico Lu Xiaojun. Abbiamo quindi intervistato Limin Zhou, CEO di [&#8230;]\n","protected":false},"author":3,"featured_media":440943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274,5190],"tags":[],"class_list":["post-440940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fibo","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Partnership LUXIAOJUN e Sidea \u2013 Leader Europeo nelle Attrezzature per Allenamento Funzionale e Pesistica - Intervista a Limin Zhou CEO di LUXIAOJUN EUROPE - Sidea | Attrezzatura Fitness Professionale<\/title>\n<meta name=\"description\" content=\"Scopri la collaborazione tra LUXIAOJUN e Sidea, azienda leader in Italia e in Europa nella produzione di attrezzature professionali per allenamento funzionale, strength &amp; 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