Products Sidea 2018: new products, updated design and a new communication approach

Updating, investing and, above all, constantly questioning yourself: these are the keys to growth and progress identified by Sidea, which initiated a process of restructuring its offer and its image.

A process that began with the acquisition and now complete integration of project OUTRACE, which provided a decisive impulse towards the definitive internationalization of the brand Sidea and which in this way has also clearly raised the need to further raise the bar and to accept the challenge towards a progressive renewal.

Il Products Sidea 2018 sees in this sense an important update of the offer and of the products, rethought not only in terms of design, functionality and reliability, but also in the concept itself: the new offer in fact conforms as a path towards the correct use of tools and structures, relying on our conception of Movement culture.

Particularly evident is the progressive slippage of the dominant tones, with red remaining important but flanked by an increase in neutral colors such as Grey, White, black and beige. The logo Sidea has been updated, adapting to the brand's new reference shades and also modernizing its lines, more rounded and "softer" than the previous version.

An example of this restructuring can be the case of the new ones Smash Ball (code 0470-0476), switch from the previous bright red color to a more elegant grey, but also some Medical Balls (cod. 0490-0498), which in the new version abandon the various colored circles to indicate the different weights to turn to the simple black-white contrast. Elegance which is also the key word for the brand new colouring “Light wood/black” of the Tatami (code 9208), but also as regards the Hex Bar in the “black” version (code 9012) and the new ones chrome handlebars (code 1161).

However, it is not only the products that are changing, but also the way of communicating Sidea, more and more open to requests from new media starting from the launch of the new version of the site (available both in Italian and in English), renewed and reorganized in combination with the new configuration of the Catalog Sidea. The new site will mainly have 3 functions:

• Represent the digital version of the catalogue, allowing you to have access to all the products and related information and to proceed in a clear and simple way with the request for a quote.
• To provide training contents, such as videos and articles, created in collaboration with professional trainers in order to help in understanding the possible correct uses of tools and training formats.
• Host the our blog, through which it is possible to stay updated on news, events, interviews and insights about the world Sidea and OUTRACE

All this will be accompanied by a new communication approach to ours social networks (Facebook, Instagram, LinkedIn, Pinterest e YouTube), which through a precise line of publication of photos, videos and links to the site allows constant immersion in everything related Sidea.

For the same purpose, it will also be possible to receive a monthly newsletter which will contain all the main news, insights and communications regarding it Sidea and OUTRACE.

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