Sidea 2018 catalogue: new products, updated design and a new communication approach

Updating, investing and, above all, constantly challenging oneself: these are the keys to growth and progress identified by Sidea, which initiated a restructuring process of its offer and image.

A process that began with the acquisition and now complete integration of the project OUTRACEwhich provided a decisive impetus towards the definitive internationalisation of the Sidea brand, and in doing so also clearly raised the need to raise the bar even higher and accept the challenge towards progressive renewal.

The Sidea 2018 catalogue sees in this sense a major update of the offer and products, rethought not only in design, functionality and reliability, but also in the concept itself: the new offer conforms in fact as a path towards the correct use of tools and structures, based on our concept of Movement Culture.

Particularly evident is the gradual shift in the dominant shadeswith red remaining important but flanked by an increase in neutral colours such as greythe whitethe black and the beige. The same Sidea logo has been updated, adapting to the brand's new reference colours and also modernising its lines, which are more rounded and 'softer' than the previous version.

An example of this restructuring can be the case of the new Smash Ball (code 0470-0476), changed from the previous bright red colour to a more elegant grey, but also of the Medical Balls (code 0490-0498), which in the new version abandon the various coloured circles indicating the different weights in favour of a simple black-white contrast. Elegance is also the key word when it comes to the brand new colouring. 'Light wood/black' of the Tatami (code 9208), but also with regard to the Hex Bar in a 'black' version (code 9012) and the new chrome handlebars (code 1161).

It is not only the products that are changing, however, but also Sidea's way of communicating, which is increasingly open to the demands of the new media, starting with the launch of the new version of the website (available in both Italian and English), renewed and reorganised in combination with the new configuration of the Sidea Catalogue. The new site will have three main functions:

• Representing the digital version of the Catalogueallowing access to all products and related information and to proceed clearly and easily to request a quotation.
• Provide training contentssuch as videos and articles, produced in collaboration with professional trainers to help in understanding the correct use of equipment and training formats.
• Hosting the our blogthrough which you can stay up-to-date on news, events, interviews and insights into the world of Sidea and OUTRACE

All this will be accompanied by a new communication approach to our social media (Facebook, Instagram, LinkedIn, Pinterest e YouTube), which through a precise line of publication of photos, videos and links to the site allows constant immersion in all things Sidea.

For the same purpose, it will also be possible to receive a monthly newsletter which will contain all the main news, insights and announcements about Sidea and OUTRACE.